Ultima

Deliverables

• Creative Campaign
• Performance

Refreshing the replenisher with a daily dose of electrolytes and colorful creativity.

Electrolytes are essential, but most drinks come loaded with sugar. Ultima changed that with a clean, no-sugar formula—but needed stronger brand positioning to grow.

The Variable refined Ultima’s strategy and built a dynamic campaign. With bold creative across digital, social, and streaming, we made Ultima impossible to ignore.

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NAPA

450 N. Patterson Ave, Suite 600

Working together \ Courtney Williams \ Chief Growth Officer \ cwilliams@thevariable.com
Join The Team \ Megan Streba \ VP, People Experience \ mstreba@thevariable.com