NAPA

Deliverables

• Brand Strategy
• Creative Campaign
• Activations & Sponsorships
• Social & Influencer
• Visual ID
• Packaging Design
• Thought Leadership
• B2B Marketing
• Product Innovation
• Production

Shifting Gears with an Iconic Automotive Brand

NAPA had a legacy brand and a business in transition. We had a plan to move both forward. We started by modernizing its classic identity across the enterprise, from logos, stores and packaging to NASCAR liveries. We launched Get Up & Go, repositioning NAPA as a mobility brand for a new generation of drivers. As the business accelerated into B2B, we jumped into the passenger seat and brought new life to its iconic KNOW HOW platform.

Embedded with the team, we built everything from product architecture to integrated campaigns across broadcast, digital, social and motorsports. The transformation was a success, driving $41M in incremental sales, and generating $26M in new revenue. Proving that when you know a partner’s brand, business and industry this well, there’s no limit to where you can go together.

Next Project

Tesla

450 N. Patterson Ave, Suite 600

Contact

Working together
Courtney Williams
Chief Growth Officer
cwilliams@thevariable.com
Join The Team
Megan Streba
VP, People Experience
mstreba@thevariable.com