Current

Deliverables

• Brand Strategy
• Creative Campaign
• Product Innovation
• Performance

The world doesn’t need another gas grill (said one of the world’s largest gas grill companies).

Char-Broil is one of the largest manufacturers of gas and charcoal grills in the country. But margins were slipping and sales were sliding. They came to us looking for a different idea.

We helped them create a wholly new company, built from the ground up to electrify the backyard. Introducing Current; an amazing electric grill that defies convention and wins CES awards.

Next Project

Ninjamas

450 N. Patterson Ave, Suite 600

[Working together
Courtney Williams

Chief Growth Officer

cwilliams@thevariable.com](mailto:cwilliams@thevariable.com)
[Join The Team
Megan Streba

VP, People Experience

mstreba@thevariable.com](mailto:mstreba@thevariable.com)

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