Ninjamas by P&G | A Game-Changer with The Variable | The Variable
Ninjamas
Deliverables
- Brand Strategy
- Creative Campaign
- Packaging Design
- Social & Influencer
Make something awesome for the child, and let them “sell” it to the parent.
Procter and Gamble was getting hammered in the bedwetting category by a brand named Goodnites. P&G had an existing product called Underjams, and they were about to exit the category altogether. Until we convinced them to make a difference. In a sea of products created for parents, we finally created something for kids. Born from the Spiderverse and all things comic book awesome, Ninjamas took the bedwetting category by storm.
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450 N. Patterson Ave, Suite 600
[Working together
Courtney Williams
Chief Growth Officer
cwilliams@thevariable.com](mailto:cwilliams@thevariable.com)
[Join The Team
Megan Streba
VP, People Experience