# Ultima

## Deliverables

- Creative Campaign
- Performance

## Refreshing the replenisher with a daily dose of electrolytes and colorful creativity.

Electrolytes are essential, but most drinks come loaded with sugar. Ultima changed that with a clean, no-sugar formula—but needed stronger brand positioning to grow.

The Variable refined Ultima’s strategy and built a dynamic campaign. With bold creative across digital, social, and streaming, we made Ultima impossible to ignore.

## Next Project

[NAPA](/content/projects/napa/index.html)

450 N. Patterson Ave, Suite 600

[Working together \ Courtney Williams \ Chief Growth Officer \ cwilliams@thevariable.com](mailto:cwilliams@thevariable.com)  
[Join The Team \ Megan Streba \ VP, People Experience \ mstreba@thevariable.com](mailto:mstreba@thevariable.com)