# Thorogood

## Deliverables

- Brand Strategy
- Creative Campaign
- Packaging Design
- Visual ID
- Activations & Sponsorships
- Social & Influencer
- Thought Leadership
- Performance

## Giving a Classic American Brand a New Platform to Stand On

Thorogood has been handcrafting work boots in Wisconsin since 1892 without once ever compromising their commitment to quality and the American worker. Our job was to help elevate their awareness in key markets while maintaining the ethos of the brand. The result was our “Stand for Work” campaign that was backed by brand strategy, a targeted performance media campaign, local activations in Wisconsin to help them win at home including a local market Super Bowl spot, and a new social media approach.

This resulted in a 5-7% lift in awareness across our target markets with strong growth nationally despite everyone else in the category retreating. Proving that when you stand for something authentic — it pays off.

## Next Project

[Carlyle](/content/projects/carlyle/index.html)

450 N. Patterson Ave, Suite 600

[Working together  
Courtney Williams  
Chief Growth Officer  
cwilliams@thevariable.com](mailto:cwilliams@thevariable.com)  
[Join The Team  
Megan Streba  
VP, People Experience  
mstreba@thevariable.com](mailto:mstreba@thevariable.com)

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