Thorogood Brand Campaign | Built Different with The Variable
Thorogood
Deliverables
- Brand Strategy
- Creative Campaign
- Packaging Design
- Visual ID
- Activations & Sponsorships
- Social & Influencer
- Thought Leadership
- Performance
Giving a Classic American Brand a New Platform to Stand On
Thorogood has been handcrafting work boots in Wisconsin since 1892 without once ever compromising their commitment to quality and the American worker. Our job was to help elevate their awareness in key markets while maintaining the ethos of the brand. The result was our “Stand for Work” campaign that was backed by brand strategy, a targeted performance media campaign, local activations in Wisconsin to help them win at home including a local market Super Bowl spot, and a new social media approach.
This resulted in a 5-7% lift in awareness across our target markets with strong growth nationally despite everyone else in the category retreating. Proving that when you stand for something authentic — it pays off.
Next Project
450 N. Patterson Ave, Suite 600
Working together
Courtney Williams
Chief Growth Officer
cwilliams@thevariable.com
Join The Team
Megan Streba
VP, People Experience
mstreba@thevariable.com
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