# Tesla

## Deliverables

- Brand Strategy

## To sell the giant innovation that is the Tesla ecosystem, focus on the smallest, most meaningful thing.

Tesla had never worked with an advertising agency. Until they started working with us. We convinced them of the need to cross the chasm from early adopters to mainstream drivers. Specifically, of the need to appeal to women. To accomplish this, they needed to think differently about their value proposition. It was about making their features mean something more. Something a little different. By the time you read this, we can maybe tell you about the First Time Driver Feature we created for them. It’s going to be amazing.

## Next Project

* [Fck Cancer](/content/projects/fck-cancer/index.html)

450 N. Patterson Ave, Suite 600

[Working together  
Courtney Williams  
  
Chief Growth Officer  
  
cwilliams@thevariable.com](mailto:cwilliams@thevariable.com)  
[Join The Team  
Megan Streba  
  
VP, People Experience  
  
mstreba@thevariable.com](mailto:mstreba@thevariable.com)