# Outdoor Brands

## Deliverables

- Creative Campaign
- Performance
- AI Production

## Firing Up Production Innovation

When Outdoor Brands came to us, they needed a national-level campaign for their Charbroil and Pit Boss brands on a tight timeline, with as much budget efficiency as possible. Rather than treat that as a limitation, our team saw an opportunity: we built an end-to-end AI production workflow, modeling and animating over 9 grill and smokers and generating a full suite of video and sound elements without a single traditional shoot.

From there, our teams shaped that foundation into a complete suite of broadcast-ready spots and paid social units. Work that held up to the standards of a full production, on a fraction of the time and cost. Proving that speed and craft don't have to be a trade-off — they can be the whole point.

## Next Project

[Counter Culture Coffee](/content/projects/counterculture/index.html)

450 N. Patterson Ave, Suite 600

### Working together  
Courtney Williams  
Chief Growth Officer  
cwilliams@thevariable.com

### Join The Team  
Megan Streba  
VP, People Experience  
mstreba@thevariable.com