Outdoor Brands Production Innovation | Built by The Variable
Outdoor Brands
Deliverables
- Creative Campaign
- Performance
- AI Production
Firing Up Production Innovation
When Outdoor Brands came to us, they needed a national-level campaign for their Charbroil and Pit Boss brands on a tight timeline, with as much budget efficiency as possible. Rather than treat that as a limitation, our team saw an opportunity: we built an end-to-end AI production workflow, modeling and animating over 9 grill and smokers and generating a full suite of video and sound elements without a single traditional shoot.
From there, our teams shaped that foundation into a complete suite of broadcast-ready spots and paid social units. Work that held up to the standards of a full production, on a fraction of the time and cost. Proving that speed and craft don't have to be a trade-off — they can be the whole point.
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450 N. Patterson Ave, Suite 600
Working together
Courtney Williams
Chief Growth Officer
cwilliams@thevariable.com
Join The Team
Megan Streba
VP, People Experience
mstreba@thevariable.com