Oklahoma Joe’s Rebrand | Fired Up with The Variable
Oklahoma Joe's
Deliverables
- Brand Strategy
- Creative Campaign
- Activations & Sponsorships
- Social & Influencer
- Thought Leadership
- Visual ID
- Packaging Design
Transforming Low and Slow into Serious Momentum
While other smoker brands were pushing shortcuts and convenience, we helped Oklahoma Joe's embrace the slow nature and real smoke flavor their craft while rejecting the idea that smoking needed to follow any crowds. We started with a strategic brand refresh that led to a new visual identity, color palette, packaging design and a whole lot more.
From there, we developed delicious monthly content across YouTube, social, and traditional channels while partnering with some of the most talented personalities the smoking category could serve up. With a renewed style and strategy, OKJ's rose from the ashes and never looked back.