# Ninjamas

## Deliverables

- Brand Strategy
- Creative Campaign
- Packaging Design
- Social & Influencer

## Make something awesome for the child, and let them “sell” it to the parent.

Procter and Gamble was getting hammered in the bedwetting category by a brand named Goodnites. P&G had an existing product called Underjams, and they were about to exit the category altogether. Until we convinced them to make a difference. In a sea of products created for parents, we finally created something for kids. Born from the Spiderverse and all things comic book awesome, Ninjamas took the bedwetting category by storm.

## Next Project

[Whataburger](/content/projects/whataburger/index.html)

450 N. Patterson Ave, Suite 600

[Working together  
Courtney Williams  
  
Chief Growth Officer  
  
cwilliams@thevariable.com](mailto:cwilliams@thevariable.com)  
[Join The Team  
Megan Streba  
  
VP, People Experience  
  
mstreba@thevariable.com](mailto:mstreba@thevariable.com)