# LiquidDeath

## Deliverables

- Creative Campaign
- Performance

## Helping one of the most killer brands on earth, kill it with performance media.

Everyone knows the Legend of Liquid Death, how they redefined an entire category and kicked all kinds of ass while breaking advertising rules and conventions along the way. Beyond the beverage side of their business, Liquid Death also runs a serious merch operation they aimed to grow.

Combining the creative powers of The Variable with the mind-blowing abilities of our friends, Power Digital, we used the efficiency of performance media to bring Liquid Death merchandise to new audiences. All while maintaining the spirit of what makes Liquid Death, Liquid Death.

## Next Project

[Hinge Health](/content/projects/carlyle-copy-copy-copy-copy/index.html)

450 N. Patterson Ave, Suite 600

[Working together  
Courtney Williams  
  
Chief Growth Officer  
  
cwilliams@thevariable.com](mailto:cwilliams@thevariable.com)  
[Join The Team  
Megan Streba  
  
VP, People Experience  
  
mstreba@thevariable.com](mailto:mstreba@thevariable.com)

Contact