# F*ckCancer

## Deliverables

- Brand Strategy

## Stoptalkingaboutdoingskinscanswhilepeoplehavetheirclotheson.Reachpeoplewiththeirclothesoff.

F*ck Cancer is our kind of company. If you can’t tell by the name, they are already well aware of the importance of being different. So when they came to us about wanting to do a melanoma awareness campaign,

we turned the different-o-meter to 11. Inspired by the actual experience of the copywriter on the project, we created Kamole Sutra cards, advertised on porn sites, got attention, and saved lives.

## Next Project

450 N. Patterson Ave, Suite 600

### Contacts
- Working together  
  Courtney Williams  
  Chief Growth Officer  
  cwilliams@thevariable.com

- Join The Team  
  Megan Streba  
  VP, People Experience  
  mstreba@thevariable.com