# Current

## Deliverables

- Brand Strategy
- Creative Campaign
- Product Innovation
- Performance

## The world doesn’t need another gas grill (said one of the world’s largest gas grill companies).

Char-Broil is one of the largest manufacturers of gas and charcoal grills in the country. But margins were slipping and sales were sliding. They came to us looking for a different idea.

We helped them create a wholly new company, built from the ground up to electrify the backyard. Introducing Current; an amazing electric grill that defies convention and wins CES awards.

## Next Project

[Ninjamas](/content/projects/ninjamas/index.html)

450 N. Patterson Ave, Suite 600

[Working together  
Courtney Williams  
  
Chief Growth Officer  
  
cwilliams@thevariable.com](mailto:cwilliams@thevariable.com)  
[Join The Team  
Megan Streba  
  
VP, People Experience  
  
mstreba@thevariable.com](mailto:mstreba@thevariable.com)

Contact