# CounterCultureCoffee

## Deliverables

- BrandStrategy
- CreativeCampaign
- PackagingDesign
- VisualID

## TurningCoffeeNerdsintoBrandStorytellers

Counter Culture Coffee came to us looking for a fresh approach to activating its passionate coffee community in a way that was both budget and timeline efficient. From there we designed a creator-powered content engine that connected creative and media from day one.

In just six weeks, we identified creators, produced and refined UGC, and launched assets across CTV, YouTube, online video, and Meta. The entire creator program improved dot com ROAS by 71% within the first 30 days, proving that scalable, high-performing content doesn't require a massive budget or over complicated process.

## NextProject

[Thorogood](/content/projects/thorogood/index.html)

450 N. Patterson Ave, Suite 600

[Working together  
Courtney Williams  
  
Chief Growth Officer  
  
cwilliams@thevariable.com](mailto:cwilliams@thevariable.com)  
[Join The Team  
Megan Streba  
  
VP, People Experience  
  
mstreba@thevariable.com](mailto:mstreba@thevariable.com)